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The Interplay of Media and Sponsorship Income in Sports: A Decadal Perspective
With its global appeal and massive fan base, the sports industry has always been a lucrative domain for revenue generation. Two primary revenue streams that have consistently dominated the financial landscape of sports are media rights and sponsorship deals. As the industry evolves, understanding the relationship between these two pillars becomes crucial for stakeholders aiming…
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Technology in sports
The intersection of technology and sports is fascinating, ripe with innovation and transformation. As we delve into the 21st century, the sports industry increasingly leverages technology to enhance athletic performance, improve fan engagement, and revolutionize the sports business model. From AI-powered analytics to digital platforms that bring the game closer to fans, technology is reshaping…
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Create a legacy by building a community
Sports marketing is an essential aspect of the sports industry, as it helps teams and organizations promote their events, players, and brands. There are two practical approaches to sports marketing – traditional and community-based. While both have pros and cons, the community-based approach to sports marketing has several advantages over the conventional approach. In this…
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Show me the money!
Monetizing sports events has been a priority since their inception but has always been challenging. The transformation of sports through changed user behavior and new media accentuates this challenge. Modern consumers expect more and more services to be free, and their attention span is ever decreasing. In a previous blog post, we proposed the I=DEM…
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Will Bitcoin only go up?
Bitcoin is loved and demonized. Some swear by it as a revolution and the democratization of payment transactions, others see it as an absurdity that has no value and destroys the environment. Its use of (a lot of) electricity has caused massive criticism in many places (1) but is actually a distinctive feature of the Bitcoin model…
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The value of watching sports
Sport is currently undergoing a fundamental transformation. The proliferation of channels makes it incredibly complex for rights holders to market and monetize sporting events. Strategic decisions often have to be made on the basis of little information. It is all the more important to know the value of sports media rights – even if only…