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The Interplay of Media and Sponsorship Income in Sports: A Decadal Perspective
With its global appeal and massive fan base, the sports industry has always been a lucrative domain for revenue generation. Two primary revenue streams that have consistently dominated the financial landscape of sports are media rights and sponsorship deals. As the industry evolves, understanding the relationship between these two pillars becomes crucial for stakeholders aiming…
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Show me the money!
Monetizing sports events has been a priority since their inception but has always been challenging. The transformation of sports through changed user behavior and new media accentuates this challenge. Modern consumers expect more and more services to be free, and their attention span is ever decreasing. In a previous blog post, we proposed the I=DEM…
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The value of watching sports
Sport is currently undergoing a fundamental transformation. The proliferation of channels makes it incredibly complex for rights holders to market and monetize sporting events. Strategic decisions often have to be made on the basis of little information. It is all the more important to know the value of sports media rights – even if only…