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The Interplay of Media and Sponsorship Income in Sports: A Decadal Perspective
With its global appeal and massive fan base, the sports industry has always been a lucrative domain for revenue generation. Two primary revenue streams that have consistently dominated the financial landscape of sports are media rights and sponsorship deals. As the industry evolves, understanding the relationship between these two pillars becomes crucial for stakeholders aiming…
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Create a legacy by building a community
Sports marketing is an essential aspect of the sports industry, as it helps teams and organizations promote their events, players, and brands. There are two practical approaches to sports marketing – traditional and community-based. While both have pros and cons, the community-based approach to sports marketing has several advantages over the conventional approach. In this…
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Show me the money!
Monetizing sports events has been a priority since their inception but has always been challenging. The transformation of sports through changed user behavior and new media accentuates this challenge. Modern consumers expect more and more services to be free, and their attention span is ever decreasing. In a previous blog post, we proposed the I=DEM…