Sledger
Dive into the story of how Sledger helped boost reach and maximize media monetization for sports organisations.
The Challenge
Sports organizations must build their own direct-to-consumer streaming platforms to connect with fans — but doing so comes with significant hurdles:
- Direct-to-Consumer Demand: You need to establish your own OTT platform to bypass traditional media gatekeepers and engage fans directly.
- Underutilized Athlete Influence: Your athletes are natural influencers who can drive massive engagement—if only their reach is properly harnessed.
- Limited Affiliate Outreach: Tapping into micro-communities via affiliates is essential for expanding your audience, yet building that network is challenging.
- Piracy & Revenue Leakage: Unauthorized streaming is a persistent threat, but involving influencers as affiliates with a revenue-sharing model can both deter piracy and ensure fair income distribution.
Our Approach
- Efficient Distribution: Transform sports media distribution into a streamlined, engaging, and profitable experience for every stakeholder.
- Affiliate-Driven Growth: Implement a built-in affiliate system that empowers fans and athletes to actively extend your reach.
- Transparent Transactions: Leverage blockchain technology to securely and transparently record every transaction—from advertisers to end users.
- Anti-Piracy Incentives: Turn potential piracy into profit by incentivizing all parties to promote content legally with clear, commission-based rewards.
The Solution
We’ve built a unique Web 3.0 media distribution solution that tackles the core challenges faced by sports media rights owners by leveraging blockchain and token-driven engagement.
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Dual-Token Ecosystem & Dedicated Wallet: Our platform uses a hidden stablecoin for secure, direct transactions—such as purchasing content access—and a separate reward token that drives engagement by rewarding users for actions like watching, sharing, or inviting others.
- Stablecoin for Transactions: Securely purchase access using fiat or other cryptocurrencies.
- Reward Token for Engagement: Earn tokens for content interaction, fueling a vibrant, self-sustaining ecosystem.
- Incentivized Engagement: Users are rewarded for their activity—whether watching, sharing, or inviting new viewers—ensuring continuous, organic growth.
- Decentralized, Secure Streaming: Enjoy a blockchain-enabled system that offers transparent, tamper-proof streaming with secure transactions and robust anti-piracy measures.
- Flexible Access & Personalized Experiences: Provide fans with versatile viewing options and tailored content while reducing piracy through shared revenue and affiliate incentives.
Results & Impact
- For sports leagues and events: Gain direct control over content, flexible pricing, and access to a global audience.
- For influencers: Monetize your reach with performance-based promotions and automated affiliate rewards.
- For fans: Connect directly with events and stars, enjoy exclusive promotions and discounts, and earn tokens for every engagement.
- For media rights licensees: Access revenue-maximizing pricing strategies and benefit from a robust anti-piracy system.
- For advertisers: Leverage actionable user data for personalized, high-conversion campaigns.
